YouTube, Once TV’s Enemy, Tries to Show How It Drives Viewers to TV Shows

lboogie81:

VERY Interesting!

Originally posted on Variety:

In its early days, YouTube was met with hostility from TV networks. Viacom, for one, alleged in its $1 billion copyright-infringement lawsuit that the video-sharing site was making money by stealing their best content.

Now the seven-year Viacom dispute has been settled out of court, and YouTube is pitching itself to the industry as a very good friend — one that can actually help TV networks lift their audience metrics.

According to Google, video views of TV-related content on YouTube grew 35% in 2013 from the previous year, while time spent viewing TV-related content on the site jumped 65% over that period. Furthermore, Google searches for TV content were up 16% year over year.

Another proof point of the synergy between YouTube and TV, according to Google: The official promotional YouTube channels from cable and broadcast networks — like those for ABC’s “Jimmy Kimmel Live,” “Saturday Night Live” and Viacom’s Comedy Central —…

View original 276 more words

Very Interesting.

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