NBC Takes Ratings Victory Lap In Braggy Upfront Affair

Originally posted on Variety:

Here’s something you haven’t heard from NBC in a while: confidence.

In an upfront presentation laced with bragodoccio, the Peacock touted its first-place ranking in the audience demographic most coveted by advertisers, people between the ages of 18 and 49 – and never let it go. “We’re number one. You’ve heard it a number of times,” said Robert Greenblatt, chairman of NBC Entertainment. “You’re going to hear it a lot more.”

The show started with a montage of clips set to the Lady Gaga tune “Applause.”

Execs touted the performance of everything from “The Voice” to “The Bkacklist” to “The Tonight Show Starring Jimmy Fallon.”

The program marked a distinct turnaround in attitude from previous upfront presentations, when NBC executives used humility to temper advertiser expectations as the network contended with sustained ratings swooned. In the upfront show for NBC’s 2012-2013 season, executives urged advertisers to consider audience testing for…

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Very Interesting.

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