Facebook Still Reigns Supreme Among Young Adults


But we still love you, Twitter . . . and Instagram . . . and YouTube . . . and . . . Tumblr?? Vine???

Originally posted on Deepak verma:

Although Facebook may be losing steam with teenagers, as recent studies have claimed, young adults are still as active as ever on the social media site.
Harvard’s Institute of Politics polled over 3,000 18 to 29-year-olds, covering a wide range of topics from political affiliation to social media us
May 06, 2014 at 11:46PM
By Deepak verma

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Facebook In The Age Of Mobile-Only

Originally posted on TechCrunch:

Just 21% (268 million) of Facebook’s users access the service from desktop-only, and both that percentage and number are falling as Facebook grows, according to new stats from Facebook’s Q1 2014 earnings report this week. Meanwhile Facebook’s mobile-only user count is now at 341 million, or 26.7% of its total userbase, and those figures are quickly climbing.

What this means is that if a Facebook feature doesn’t exist on mobile, it’s becoming less and less relevant.

Graph Search, suggested events, Friend List and Interest List editing, and bulk News Feed management are few features missing from Facebook mobile. And that’s after Facebook’s VP of corporate development Vaughan Smith said that since the start of 2012, if product was proposed without a mobile version, it was sent back to the drawing board.

When Facebook was IPO’ing, the word was that it needed mobile. Then over the next few years it’s strived to…

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This Is the Absolute Best Day to Post on Facebook

Originally posted on TIME:

Businesses on Facebook are being forced to reevaluate their social media marketing strategies as their posts continue to reach fewer and fewer users. For a brand that’s looking to ensure that its posts get the most engagement possible, new data shows that Friday is the day when users are most likely to Like, comment or share posts that come from brand Pages.

Adobe tracked more than 226 billion post impressions by 300 brands on Facebook in the first quarter of 2014 for its Social Intelligence Report. Fridays earn about 15.7 percent of each week’s total posts impressions, with Thursday being the next most active day with a 14.5 percent share. Users also engage with brands more actively on Fridays by a small amount. Posts from the Pages tracked had a 3.3. percent engagement rate on Friday (meaning that 3.3 percent of the users that saw a given post interacted…

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